What is the CCPA?
The California Consumer Privacy Act ('CCPA') is the first U.S. law to regulate privacy protection comprehensively. Among other things, the preamble to the CCPA emphasizes the fundamental nature of the right to privacy, the need for individual control over this right, California's role as a world leader in the area of new technologies, and the need to prevent abuses similar to those perpetrated by Cambridge Analytica.
As for the scope of the CCPA's protections, it covers consumers defined as individuals who are residents of the state of California and applies to the consumer-business relationship. The legal status of a California resident applies to any person residing in the state, for purposes other than temporary or transit, but also to those who are permanently domiciled in California but residing outside for temporary or transit purposes.
Businesses collecting or intending to collect personal information of California residents, and meeting one of the following criteria at the same time, are subject to the CCPA:
- their gross income is greater than $25 million;
- they buy, sell, receive or share personal data on more than 50,000 consumers, households (households), or devices (devices) in a year - for commercial purposes;
- a minimum of 50% of their annual revenue comes from the sale of consumers' data.
At the same time, it is worth noting that the law does not require the business to be located within the state of California, so the CCPA will apply outside the state as well as outside the United States, as long as the above criteria are met.
How does Cypherdog support you in this area?
Encryption is one of the basic techniques and principles for implementing any policy to protect data and prevent data loss. Cypherdog enables the encryption of personal data, both: stored and transmitted. In its solutions, Cypherdog uses cryptographic methods based on asymmetric algorithms, thus guaranteeing the highest level of protection.