Marketing agencies

 

What is data processed in the company's processes?

  1. You are storing and exchanging different types of documents and e-mails such as marketing strategy, projects of advertisements, graphics, video and voice content, and promotions for your customers.
  2. You are storing and transferring databases of leads and customers 
  3. You exchange documents with law firms, external accounting offices, auditors, banks, insurance brokers, marketing agencies, and others.
  4. You exchange documents and e-mails internally - including your corporate documents, financial statements & agreements.

Why should you protect yourself and your customer?

  1. Avoid corporate espionage from hackers acting on behalf of competitors or independently looking for customers to buy your data. Your customers’ data is valuable to your competitors.
  2. Avoid data leaks of personal data of leads and customers. 
  3. Avoid ransomware with double extortion when data from your notebooks, e-mail, and servers gets stolen, and you are blackmailed and forced to pay a ransom. Hackers will demand a ransom for not disclosing stolen data but might do it even after you paid.
  4. Avoid invoice (or other documentation) hacking - when your customer paid into the wrong bank account based on a fake invoice.

What can happen after a cybersecurity incident?

  1. You will lose the trust of your customers after a data leak. Marketing activities are the basis of the growth strategy of every company.
  2. You might have to pay financial penalties to the regulators (especially GDPR, different Privacy Acts, and others).
  3. You can expect civil proceedings against your business to  follow a data leak. 
  4. You might damage your reputation as a company, which could end your business.

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